Visual merchandising is the tradition of displaying products that will help customers find what they want and promote larger purchases. Far more than simply setting up shelves, visual merchandising makes it possible to find the perfect store layout, and determine precisely where to put goods.
What is Visual Merchandising?
Visual merchandising is the practice of designing your own floor design, shelving design, and product displays to optimize earnings and provide clients with an exciting shopping experience. Visual merchandising as a science explains how clients act in a store, and so, how your positioning of products can provide them with the best shopping experience.
Listed below are the key goals you should bear in mind when thinking through how to merchandise your store.
Brand Image — What’s your brand? Ensure that when clients walk into your store, they know they are in the right place.
Influence Customer Purchasing Habits — Correct shelf design and product positioning lead clients through all of the regions of your shop where the money making items reside. By practicing this notion you will sway customers to purchase 4 items when they came in for 2.
Maintaining both of these things in mind will allow you to think of a floor design and related product merchandising strategy to maximize your store’s full revenue potential.
Now, let’s discuss how to get everything accomplished.
Product Display Planning
Now you have an understanding of the floor plan that you need to use, it’s time to begin planning how you need to put your products. It’s important to devote lots of time planning your merchandise placement because when done properly, your clients will always pick up an extra thing or two on the way to catch what they truly require. They’ll also find it much easier to find the products they wish to purchase.
Listed below are a Couple of general merchandising factors that apply to many small companies, no matter what Kind of floor plan you select:
1. Put the consumable products on the back of the store
This will induce customers to walk past most of the prime merchandising areas on their way to pick up milk, toilet paper, or bread. You’ll find that clients will always pick up an extra item or 2 from your metal display stands along the way because they forgot about or did not realize they needed the items.
2. Line the path into the back of the store with high margin items
Place high markup items and floor displays, like the one below, along the way to all those large volume things in the rear of your store.
The toilet paper in this example includes a particularly substantial sales markup percentage. It is a perfect reminder to customers that they forgot something, or they’re about to run out of the home and should get more. This translates into extra sales for your business.
3. Put seasonal product and smaller high margin items in the front of your store.
Keep these displays in the fronts of your stores throughout their distinct season. You don’t need to get stuck with out of season stock you have to mark down to market.
Worse, you could get stuck with it and have to throw it all away, so give it the best chance to market by storing it in front of your shop. If you own a sportswear store, for example, you might want to display the latest reversible basketball singlet in the front of your store before it runs out of trend.
If you do not have enough seasonal merchandise, then put smaller top margin items like chewing gum, candies, or accessories in the front. This is where impulse purchases are likely to occur.
4. Place general merchandise and grocery stores on separate sides of the store
It helps clients to become familiar with where goods are in your store and keep things looking consistent. Place your basketball hoodies in the same section where guests would find other basketball-related items. You might look at organizing your store into departments and categories so that customers can become familiar with the place to locate the product in your shop.
For more on how to make a department construction, check out our post on the way to create SKU amounts, where you’ll discover ideas about the best way to make departments for your store and a lot more.
5. Clients always turn right when entering
The ideal side of a shop after the entrance is the most frequent way that clients turn, therefore it’s some of the most prime merchandising areas you need to use. ALWAYS make sure to place high margin, high consumable items in these areas.
This area, known as the “power wall,” can also be where you create the strongest statement about your brand. Pick items which are the most attractive (not always the very popular) and encourage visitors to venture further inside.
6. Never put high theft items at the back of your shop
The back of your store is generally the easiest location for theft to happen because it’s the most hidden part of your shop. Keep high theft items such as cosmetics and hair accessories stocked near cash registers and regions that are readily viewed from multiple points of your store. Additionally, be sure you have a clear view to the rear of the shop or security cameras.